The buying behavior from consumer has changed since the IR4.0
is it temporary?
Or the consumer has really changes?
Here are the explanations.
People are still buying from brands
For certainly, people are buying from brands.
For example, Adidas.
Yes Adidas
For example, people are still buying from Adidas but they are not buying from the boutique, they are buying from the web store!
With the marketing campaign from the digital platform, the consumer hence are well verse or familiar with not just brand, they are also familiar with the seasonal promotion from the brand.
Even though they are not buying from the web store once they are passing by to the boutique they are already know what is the latest sales has been going on, because they are digitally aware about it.
Communities are the meeting points.
People with the same interest can be connected digitally, increase the popularity of the current promotions.
All marketplace are offering convenient 'straight to home' services.
Genuinely for the busy people yet have been given advantages to all well aware & informed digital consumer.
Communication with brands
2019 have been taken the world with how consumer communicate with their favourite brands.
2 out of 3 people would love the two way communication with the brands on social media says Facebook on 2019 Malaysia's eCommerce Day.
Here are 5 take away that you can digest.
Have your own thoughts.
Just put on the comment box below and enrich ourselves with knowledge!
Comments